I’m Eugenia, a New York-based Marketing Director and Creative Strategist connecting creative vision with brand strategy and commerce.

My work brings together strategic thinking, creative direction, and a strong understanding of how ideas take shape in the real world. I develop brands, guide creative initiatives, and build connections between products, people, and the larger cultural context in which they exist.

My background spans luxury fashion, textiles, wholesale, retail, and digital commerce. I consult startups and independent fashion designers, exchange ideas with creative professionals, and collaborate with academic institutions. I work with costume designers on film and Broadway productions, contributing textile expertise, material research, and sourcing to projects with distinct visual identities.

Each setting offers a different way to think about creativity, communication, and the possibilities that emerge when disciplines intersect.

I hold an MBA and an MS in Communications and Linguistics. My perspective is shaped by both business strategy and a lasting interest in language, culture, and the ways people interpret and respond to ideas.

I’m drawn to work that has a point of view, a sense of purpose, and room to become something unexpected.